Gustav von Sydow on digital advertising, online media and tech start-ups

Sitting in Gotham Hall, NYC and listening in on a product presentation for Pay per post, a well packaged, yet forced attempt to better monetize blogs. Best of the day was Greg Stuart of former IAB-fame, who talked about the research conducted for the writing of “What sticks”, which I picked up at Barnes & Noble at lunch Also, Right Media followed Yahoo and Feedback followed Google… how ironic is that?

All in all, I get the impression that this event is alot more about the future of advertising, than the future of online advertising.The atmosphere is alot less relaxed and avant garde than Web 2.0 was, maybe it’s NYC, maybe it’s a less progressive crowd. Probably both. So far I haven’t seen anything spectacular, but Jim Coudal from The Deck is speaking in an hour, which should be awesome.