Obviously Facebook agrees with my previous post, the most interesting stuff in social networks isn’t the social networks themselves. Or else, why on earth would they release fbOpen?
Details are a bit scetchy right now but the outline looks like they’ll be open sourcing the FB App platform so that anyone can deploy FB Apps on their Social Network.
Are they caving for the pressure to skip the walled garden or what’s going on in downtown Palo Alto? Probably not, my guess is that they’ll integrate some kind of advertising scheme in the FB App platform going down the road so that the apps will work as a trojan horse and make it possible for them to monetize users in other social networks. Would be damn clever if it were the case.
Ahhh… a distributed money making machine… where have I heard that before?
Tags: Advertising, app, facebook, marketing, monetization, opensocial, platform, social networks
28 May, 2008 at 7:47 am |