Gustav von Sydow on digital advertising, online media and tech start-ups

I’m going to Amsterdam next week to deliver a keynote on the Infusion conference, on how we can create more entertaining, clever and persuasive marketing by applying lessons from electronica music, gaming, social media, web mashups and advertising from the late 60s.

Naturally, I will focus to some extent on reactive ads, but mostly I’ll put reactive ads in context of the larger trend of the remix culture, drawing parallels between punk music and intellectual property pirates etc. It’ll be a hoot. If you happen to be there, don’t miss it or at least, e-mail (vonsydow AT byburt.com) or tweet me and we’ll grab coffee!