I don’t usually blog about other people’s blogs, but this one is too good to pass up. In “Gravity is just a theory”, Seth Godin does a very neat job of packaging the ideas that marketing is so much easier when you market something that doesn’t clash with people’s pre-existing convictions and that can convince people by showing, not by telling.
“When in doubt, market gravity.” Classic Godin.
Tags: gravity, marketing, seth godin
