On november 9 I’ll be speaking at Microsoft Innovate in Stockholm on how to create banners that does the job properly, both in terms of branding and/or direct response. The main idea, as always, is that the best way to improve ROI (however you define it really) for any ad campaign is thru better creative, rather than targeting or other media levers. Also, I’ll evangelize for the banner some more, which is getting more and more politically correct, since people are literally investing tens of billions of dollars into improving banner ads as we speak.
Sign up to see the circus for yourself!
