Posts Tagged ‘daddy’

Congratulations CP+B!

11 June, 2009

…for convincing Daddy to sell their agency. And congratulations Daddy I guess, since they’re getting paid a handsome amount for doing so.

Crispin Porter + Bogusky is recognized as the world’s best agency, being the creators of classics such as Whopper Freakout, Whopper Sacrifice and Subservient Chicken (yes, it seems as BK has been a good client). And now they’re venturing into Europe by purchasing Daddy, with the objective of creating an innovation powerhouse in Gothenburg, Sweden, of all places.

This is naturally exciting stuff, mostly because I’m happy for all the founders/partners at Daddy, but also since I’ll get the chance to see how the industry’s best and brightest are working up close. I attended CP+B’s Digital Peep Show in NYC last week and I was extremely impressed by how they approach things!

Again. Congrats Björn, Jonas, Gustav and the rest. You deserve it!

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Posted in Marketing + Advertising | 2 Comments »

iGoogle artist themes for Google and Our Song for Telia Music Store

5 May, 2008

So we’ve launched a couple of long time projects for two of our clients which I’m pretty proud of. Last week we released the nordic contribution of Artist Theme for iGoogle, which has gotten pretty sweet coverage in the blogosphere. I’m currently using fashion designer Ivana Helsinki’s interesting theme, though I really like the fashion brand Dagmar’s idea about documenting the process of creating their collection.

Also, we released the Facebook App, “Our Song” for Telia music store, which allows you to send a song to a friend and then creates a slideshow using the song as background music with pretty cheezy transitions based on the pictures in which you are both on. We’re currently adding more songs – soon there will over 4 million songs to choose from. Still a bit rough around the edges, and we’ll make it a bit more spam friendly so we can hit a viral coefficient of +1 ;) But it’s pretty sweet eh?

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The Machiavellis of Mountainview

2 November, 2007

I tip my hat off. You have to hand it to Google, the OpenSocial coup is one sweet PR blow to Facebook. The name? Fantastic. And the timing is just insane. Hardly a coincidence, though.

However, I don’t agree with the Oreilly Radar’s opinion that Facebook and MySpace will not join the party. How could they not? They’re being painted as the bad guys by the very slick PR-geniuses over at the Googleplex. Quietly disguised as a more convenient way for developers to develop social apps:

The web is more interesting when you can build apps that easily interact with your friends and colleagues. But with the trend towards more social applications also comes a growing list of site-specific APIs that developers must learn.

But it’s so much more. If successful, the long term effect is that the value of “owning” the social graph will evaporate. The social dimension will be much more a “feature” than a “product”. Wich is definitely the way it should be. Maybe Brad’s portability scheme will come true? I hope so; it would be for the benefit of everyone (but Facebook heh). Btw, if you haven’t read Brad’s thoughts on the social graph before, you really should. It’s digital idealism at it’s finest.

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