Posts Tagged ‘speech’

Talking the talk

24 May, 2009

Yay! Two new speaking engagements coming up:

Creative Summit, Sweden (17-18 june)
I’ll be speaking strictly on Burt’s products, the business case for why online advertising needs a creative injection and what our plans are for this year. It takes place waaaay up north in Sweden and includes speakers form Coke and Disney so most likely it’ll be totally awesome.

Webdagene, Norway (10-11 sep)
This will be a talk on constrained creativity, remix as an innovative process and how technology will revolutionize online advertising. Yup, big words. Looking forward to meeting Paul Annet from Clearleft, one of my heroes when it comes to web UX.

Both events look like they have rock solid organisation so I’ll probably post videos of both!

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Posted in Creativity + Productivity, Digital Media, Marketing + Advertising | Leave a Comment »

Another speech, Reactive by Burt and Web 2.0 Expo

19 April, 2008

So this week I did a somewhat modded version of my “tour-speech” (heh) for one of our regular clients, focusing more on how the “be really, really good or don’t bother”-paradigm of online publishing applies to paid advertising.

To some extent, paid advertising is less exposed to logic I outline for content creators (google, digg, techmeme etc. helps us find the best stuff, the rest gets ignored) since we as advertisers can pay people to get their attention. However, the fact that online audiences aren’t “captive” in the same sense as TV- and print-audiences forces us to deliver higher quality (more relevant, intelligent, funny etc.) messages and “earn” their respect/attention.

This is right along the lines with what we’re doing with our Reactive by Burt-project, that aims to give advertising creatives the tools to leverage dimensions not accessible in other media. We’re still running in low-profile mode but have managed to run campaigns for SAS, Google and Telia despite the fact we’re doing it part time. I’ve submitted an application to deliver a presentation on the New York Web 2.0 Expo.

Speaking of which… I finally got around to booking my tickets to the SFO Web 2.0 Expo next week. Leaving on monday, attending both workshops and the presentation tracks. Should be awesome. Look me up if you’re there!

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Posted in Digital Media, Marketing + Advertising | 1 Comment »

The difference between Oslo and Helsinki…

10 April, 2008


…is that when your order a ham/cheese-sandwich+coffee for breakfast in Helsinki, you get a loaf of bread, thick layer of melted cheese and more steak than ham and rocket-fuel-coffee, whereas in Oslo you get parma and mozzarella. And a perfect Moccha ;) Wierd as it may sound, I kind of like the finnish macho thing.

I’m now in Copenhagen to deliver my final presentation, which is sad because I finally feel that it’s getting pretty tight. I’m going to polish it some more and deliver another in Gothenburg next week, and I’ll put up those slides on Slideshare or whatever. Some pretty good stuff in there, although visuals are pretty Paul Arden-esk, so I’m interested in what reactions I’ll get.

Good night!

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Breakfast in finnish

9 April, 2008


I’m in Helsinki, Oslo and Copehagen this week to lecture on why being average on online doesn’t matter anymore and the importance of doing really awesome stuff.

I haven’t been blogging for a while new due to severe CTS (for real) but I’m getting around. Jogging, stretching and massage is the way to go. And I got an excuse to buy and Aeron chair after ten years of yearning.

About the creative brief mentioned below: skip it. Make the debrief a creative document instead setting out a direction for the project. No need to überrationalize and miss a perfectly good chance to calibrate your ideas early on with the client.

Now, off to Copenhagen. Dejligt.

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